Those who are within an ear shot and a pint of Sierra Nevada of me know that I love Rhapsody’s streaming music service. I can’t believe I do, either. I’ve always thought the idea was very troubling — I pay a monthly fee and not actually own anything that I listen to? So what happens to all of that wonderful music when it stops?
Looks like I’m going to find out.
Rhapsody is raising their monthly subscription, and sent me this email the other day:
We are increasing the Rhapsody Unlimited monthly price from $9.99 to $12.99. This change will go into effect during your next billing cycle after May 3rd, 2007. It is the first time in six years that we’ve increased the price of Rhapsody.
However, if you switch to yearly billing now you can keep your existing membership rate of $9.99 per month. Under a yearly subscription, you will be billed $119.88 once a year - a savings of $36 over the new monthly rate.
Rhapsody’s on thin ice already being a service that people aren’t very sure they really need*. So if they were smart they’d be saturating current customers with so much love they want to tell everyone what a great service it is. Dropping this email on me 30 days before you’re going to raise my subscription isn’t a great start.
Here’s my real (har har) beef with this: I’m already a customer. Is it really worth the $36 extra a year to risk losing me? I mean, your affiliate program pays $15 for every free trial sent your way. If send 2 new people your way every year (which I’m sure I have), it’s a wash.
I’m not sure how this plays out, but right now I’m thinking I’m done with Rhapsody. It’s a shame, because there is a lot of promise there. I say promise because I’m on OS X and I can only use the web interface, which is terrible. I actually wrote my own javascript library that I use instead.
Frankly, all of my excitement over Rhapsody is over now. And I’ll never be the same, now, except in memory…
(*- I’m not talking about Sonos users here. I’m talking about us po’ folks that can’t drop $1K to have the ultimate setup for this type of service)