watching “Jerry Seinfeld: The Comedian Award” on HBO… basically Robert Klein, Chris Rock and Gary Shandling are on stage chatting with Anderson Cooper to honor Jerry Seinfeld.

It’s mildly amusing, but the part that grabbed me was how they all work out their new material. Chris Rock, talking about how he tries out new material:

… when I’m working out new material, probably half of it is improvised, every night, over about 6-8 months, just getting an act together.

Seinfeld then goes on to say something like “there’s an energy from the audience that kind of does a lot of the writing for you… they tell you which direction you should go.”

Sounds a lot like iterative web development. Just get something out there, and let the audience tell you where to go.