Perception of Value

posted Nov 16 2005

When’s the last time you bought a book or newspaper and read only about two or three pages of it?

Like most people, I subscribe to the newspaper here in Raleigh — weekends only, although they still deliver everyday (they’d probably lose more money from ad circulation if they didn’t).

A daily subscription to the paper will cost you about $150 a year, or $12 a month. I’m not sure what the circulation is, but I know in my neighborhood just about every has a paper in their driveway in the morning. And I’m guessing a lot of them are like me and only read bits and pieces of it.

So why won’t people pay $5 or $10 a month to read a good blog?

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